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How to promote mobile apps in 2023

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Retargeting

May the engagement be lоng!

Re-engage your dormant users with our advanced retargeting strategies. Increase lifetime value, retention metrics, and achieve maximum ROAS.

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retargeting image

Why retarget?

Retargeting is a way to re-engage existing app users across paid and owned channels to drive engagement.

+90%
Users

Within the first week of install, apps lose 79% of users. After 30 days, that number spikes to 90%.

Higher revenues

Engaged users are the core of a successful mobile business. To generate higher revenues, keep your users retained.

Top-quality users

The global average uplift of ARPPU among different categories that run retargeting is about 20%.

х10
10 times budget savings

The cost to acquire a user is 5-10x more expensive than the cost to re-engage a user.

How retargeting
works?

User abandons or uninstalls

User sees the ads in other apps with some
promo or bonuses to go back

User comes back and makes the purchase
in your app (you have increased LTV)

30% of successful apps already run retargeting campaigns. Leverage retargeting with Hybe!

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4 steps to start
retargeting with Hybe

01

Integrate your 1st party data with Hybe.

02

Segment your users via Hybe’s Audience Builder or upload already segmented audiences.

03

Upload your creatives, assess audiences’ potential reach, and start your retargeting campaigns.

04

Evaluate campaign performance via customizable dashboards and metrics.

Advantages of retargeting with us

  • A/B tests to evaluate the performance of the creatives
  • Dynamic Creative Optimization
  • Bulk upload of creatives and campaign editing
  • Build necessary graphs, tables, funnels to make sure you’re reaching your KPIs. See all the necessary metrics in Hybe performance dashboard